Panel discussion
Festival fever: modern cinema heartbeat

august 27 / 16:45 – 17:45
Eisenstein Hall

Film festivals are important cultural events that celebrate the art of cinema through intercultural dialogue. As key platforms for cooperation, festivals promote local cinema to the international market.

Festivals shape and give voice to future creative forces: young filmmakers gain status and recognition, while producers receive funding and credibility.
Festivals set high standards for films, encouraging them to unravel deeper stories for audiences, tackle topics never discussed before, and promote diversity in cinema. Cinematic future trends are often formed at festivals—what films should be about, what the audience demands, and who will become the heroes of the film industry. Festivals also provide an opportunity to promote auteur cinema.

Festivals are always about the connection with the audience. Their success is reflected in high attendance, full cinema halls, star presence at the events, and undoubtedly in emotional moments.
In this session, we will discuss current trends in festival cinema and the issues concerning leading filmmakers on the international stage today.

  • How do festivals help to promote cinema to the international market? What tools have been created and are actively implemented?

  • How is the festival agenda and selection process formed? What are the stable competition categories? How can the program be changed if new trends or names emerge? How are films evaluated?
  • What does a film need to be like to get into the festival program? What is more important now—artistic value and the author's unique vision or social relevance? Is it important to strive for maximum openness, or is some level of censorship necessary? How can the author's vision be combined with commercial success? What themes and issues can appeal to the audience today?

  • What determines the success of a film festival? Why is investment important?

Moderator:
  • Yulia Golubeva
    Film industry coordinator, deputy general director of METMASH Film Factory

Speakers:
  • Rula Nasser
    Producer (Jordan)
    A Jordanian producer, she kicked off her career with BBC and Discovery Channel before dedicating five years to supporting filmmakers at the Royal Film Commission. In 2011, she launched "THE IMAGINARIUM FILMS," spotlighting local tales with global allure. Her recent endeavors, like "Hajjan by Abu Baker Shawqi TIFF 2023 , "The Alleys by Basel Ghandour" at Locarno 2021, underscore her commitment to showcasing regional and Jordanian narratives. Her latest triumph, "Inshalah Wallad by Amjad AlRasheed" premiered at Festival De Cannes 2023 and earned a nomination for the 96th Academy Awards (Oscars) in 2024.
  • Davoud Adeli
    Director of International Affairs, Iranian Youth Cinema Society (Iran)
    Davoud Adeli heads the Iranian Youth Cinema Society (IYCS), the world's largest film education and short film production center, and the Oscar-qualifying Tehran Int'l Short Film Festival. A filmmaker and educator, he has produced over 20 films and nurtured generations of filmmakers. At this BRICS+ gathering, he will introduce initiatives fostering global cinematic talent: BRICS+ Film Academy, BRICS+ Cinematic Synergy Factory, and BRICS+ Film Fest Powerhouse.
  • Gulnara Agamova
    Head of Agency of Creative Industries
  • Alesya Rulkova
    Executive Director, Minsk International Film Festival ‘Listapad’ (tbc)
  • Anton Kalinkin
    General Director, Red Carpet Studio
  • Alexey Uchitel
    Film director, screenwriter