Zeinab Abu Alsamh
General manager, MBC Studios, MBC Talent & Academy (KSA)
Zeinab Abu Alsamh is a multi-award-winning media executive with over 16 years of experience in media and content. Since joining in March 2021, she has served as General Manager of MBC Studios KSA, overseeing local production projects and training young Saudi talents through MBC Academy. Previously, she was the Chief Commercial Officer at the Saudi Broadcasting Authority (SBA), where she led commercial and programming strategies, and successfully launched the SBC TV station. Abu Alsamh has also worked with multinational companies like JWT, Ogilvy, and Unilever in Riyadh, Jeddah, and Tokyo. She holds a bachelor’s degree in Business Administration from the University of New Haven.