Intetview
All eyes on Saudi Arabia. МВС vision

august 27 / 13:40 – 14:05
Eisenstein Hall

Moderator:
  • Ksenya Boletskaya
    Director of Industry Relations, Kinopoisk, Yandex
    Ksenia has been working in the media business for over 20 years. Having started her career in regional media, she evolved her expertise and became a key journalist at the most influential business newspaper Vedomosti (published with The Wall Street Journal and Financial Times), where she spent in total 11 years and has made her way from a correspondent for the consumer market department to an editor of the media department. In total, Ksenia spent 11 years at Vedomosti. During this time, Ksenia established solid relationships with key industry players and became the most recognizable and reliable journalist in this field.
    In December 2020, she joined the Yandex team as Director of Industry Relations. Her responsibilities include developing joint strategic initiatives for Yandex with other players in markets such as video streaming, production and promotion of films and TV series, distribution of music and books, as well as creating tools for industrial audience measurements, investment assessment and regulatory risks. Ksenia is a respected and widely cited expert on the entertainment market and creative economy in Russia.

Speakers:
  • Zeinab Abu Alsamh
    General manager, MBC Studios, MBC Talent & Academy (KSA)
    Zeinab Abu Alsamh is a multi-award-winning media executive with over 16 years of experience in media and content. Since joining in March 2021, she has served as General Manager of MBC Studios KSA, overseeing local production projects and training young Saudi talents through MBC Academy. Previously, she was the Chief Commercial Officer at the Saudi Broadcasting Authority (SBA), where she led commercial and programming strategies, and successfully launched the SBC TV station. Abu Alsamh has also worked with multinational companies like JWT, Ogilvy, and Unilever in Riyadh, Jeddah, and Tokyo. She holds a bachelor’s degree in Business Administration from the University of New Haven.