Panel discussion
International Media Projects and Opinion Leaders
august 27 / 11:25 – 12:40
Tarkovsky Hall
With the rise of digital technologies and social media, bloggers have become the new opinion leaders. Modern youth trusts influencers and values their opinions. Today, bloggers are actively involved in both domestic and international media projects, attracting new audiences.

During this panel discussion, invited experts from the Russian media industry will discuss the specifics of collaborating with international companies to create unique media projects. They will share their experiences in producing reality shows in countries such as Africa, the UAE, and others, and will highlight the advantages of involving bloggers in television projects.
Moderator:
  • Tinatin Kandelaki
    Director of TNT TV channel, Deputy General Director of Gazprom-Media Holding, Managing Director of Gazprom-Media Entertainment Television, Russian TV presenter and journalist, producer, public figure
Speakers:
  • Boris Khanchalyan
    Advisor to the General Director of Gazprom-Media Holding
  • Lika Blank
    Russian media manager, producer of animation projects and reality shows "Treasures of the Emperor", "Jungle", "Stars in Africa"
  • Konstantin Obukhov
    General Producer of TV-3 TV channel, producer of projects for TNT channel "Survive in ...", "Show of Will", "Challenge", "Morning on TNT", "League of Cities", "Games without Borders", "Stories for a Million"
  • Anatoly Tsoy
    singer, resident of the production center "Insight People"
  • Alexander Zarubin (Sasha Stone)
    resident of the production center "Insight People", TV presenter, actor, blogger with a multi-million audience, Russian athlete, MMA fighter, multiple champion of Russia in army hand-to-hand combat, multiple champion of the World Cup in mixed martial arts