Discussion 360°
Animation beyond content creation. How to monetize the animation IP successfully.
august 26 / 13:00 – 14:15
Eisenstein Hall
The strategic management of intellectual property (IP) that emerges alongside the creation of animated content is crucial for the animation industry. The primary revenue for animation companies often comes from additional monetization opportunities such as licensing sales, merchandising, and applications. The potential for monetization is immense—Walt Disney's theme parks alone generate approximately $7 billion annually.
In this discussion, animation and business experts will share their insights on maximizing IP revenues. They will delve into best practices for licensing, franchise creation, theme parks, merchandising, and other innovative methods to monetize a central product.
In this discussion, animation and business experts will share their insights on maximizing IP revenues. They will delve into best practices for licensing, franchise creation, theme parks, merchandising, and other innovative methods to monetize a central product.
- Current situation in the global market for animation and global trends in IP.
- What strategies are needed from animation companies to successfully monetize their IPs in the current environment?
- Success story: top-performing IP cases.
Moderator:
- Anna TaradaDirector of Animation Department, STS MediaWith over 20 years of experience in the media industry, Anna began her career at PCWS, followed by content licensing at REN TV. In 2008, she joined Walt Disney Company CIS, where she spent 15 years overseeing TV content licensing and format sales in Russia, CIS countries, Georgia, and Mongolia. She developed content sales strategies for Disney, Pixar, Marvel, Lucas Film, ABC Networks, Fox, and local franchises (The Book of Masters, The Last Warrior). She also participated in the launch of the Disney channel in Russia.
Since 2023, she has headed the animation department at CTC Media. In 2005, she graduated with honors from the State University of Management with a degree in International Economics and completed training under the Disney Learn program.
Speareks:
- Wang QiGeneral manager, Carriesoft Co., Ltd. (South Korea)Wang Qi, a Chinese national, holds a Master’s degree in Law with a specialization in Intellectual Property from Sungkyunkwan University Law School in South Korea. With extensive experience in Sino-Korean cultural exchange, he has a strong background in copyright trading, artist management, film production and distribution, and strategic investment. Currently, Wang Qi serves as the Head of Greater China for Carriesoft Co., Ltd., where he oversees content creation and distribution for the core IP "Carrie and Friends," as well as related ancillary business development.
- Ray WangCEO, Reesee Entertainment (China)Mr. Ray Wang, founder and CEO of Reesee Entertainment Co., Ltd., has nearly 20 years of experience in global IP operations. His extensive background includes content creation, media distribution, licensing, and merchandising. Noteworthy global content production and licensing projects he has overseen include WheeWheels, Hailey and The Hero Hearts, Super Wings, Guji Says, and more.
- Rajiv ChilakaFounder and CEO, Green Gold Animation (India)Rajiv Chilaka, an alumni of the Academy of Art, San Francisco, founded Green Gold Animation in 2004, bringing to life India’s iconic character, Chhota Bheem. Despite industry challenges, he has led Green Gold to produce over 12 shows, 1,000 episodes, 100+ TV movies, and 6 feature films, reaching over 100 million kids in 190 countries.
Under his leadership, Green Gold created India’s first Netflix original animation, Mighty Little Bheem. The company has also expanded into live-action films and VFX, making significant contributions to the South Indian and PAN India film industries. - Eka ChandraChief Executive Officer, IOTA Kreatif Media (Indonesia)Eka Chandra has a passion for media, with more than 15 years of experience in comics, publishing, animation, gaming, and an interactive platform called IOTA Kids.
IOTA Kids is a safe, child-friendly (for ages 2-9) edutainment mobile application that includes storybooks, karaoke, games, coloring, drawing, dancing, a "my room" feature, and a merchandise store. It also functions as an IP hub for creators, companies, partners, and brands to engage with the kids’ market in Indonesia (23 million children). Eka is looking for IP owners and business partners to grow together in the Indonesian kids’ market and expand into other regions, including ASEAN, Africa, Russia, and more. - Yuliana SlashchevaChairman of the Board of Directors SoyuzmultfilmYuliana Slashcheva is the Chairwoman of the Board of Directors at the Soyuzmultfilm studio (since 2017), Chairwoman of the Animation Film Association, and CEO of the M. Gorky Film Studio (since 2019). She is a media manager and communications expert, having previously led major Russian communications and media companies, including Mikhailov & Partners and CTC Media. In 2021, she was awarded the Ministry of Culture of Russia's badge of honour "For Contribution to Russian Culture."
In 2023, she received the honorary medal "185 Years of State Property Management in Russia" for effective management of state property. In November 2023, she joined the Russian chapter of the BRICS Women's Business Alliance.