Fireside chat
A guideline: a story that wins the world
august 26 / 12:00 – 12:45
Eisenstein Hall
The stories we see on screens unite us, inspire us, make us laugh until we cry, and make us cry out loud. They don’t let us forget about our core values, drown in the grayness of routine, and sometimes even give up.

They are responsible for the hurricane of viewer emotions from the first frames to the final credits – the scriptwriters, who reveal well-known themes from new angles.
  • ⁠What is the secret to the success of a local Turkish product, and how are Turkey and Russia conquering global markets?
  • How have genre focuses in Russia and Turkey changed in recent years?
  • What script and directorial techniques invariably keep the audience glued to the screens?
Moderator:
  • Ms Jane Markova
    Russian top manager, international expert in creative industries
Speakers:
  • Ms Ayse Kutlu
    Scriptwriter of "Love in the Air", "Daydreamer) (Turkey)
    Ayse Uner Kutlu began her journey in storytelling with a degree in dramaturgy and advanced training in television and film. She has worked as the head writer for popular TV series such as Sen Çal Kapımı, Erkenci Kuş, Ruhun Duymaz, and Senden Daha Güzel. Beyond scriptwriting, Ayse co-owns a contemporary art gallery in Istanbul, where she explores innovative storytelling through visual art.
    Currently, she is working on a new film project. A fan of crime dramas and Ikebana, Ayse balances her creative pursuits with the demands of deadlines, meetings, and revisions, proving that even the most imaginative dreams come with their own organized chaos.
  • Mr Andrey Zolotarev
    Scriptwriter (Russia)
    Andrey Zolotarev is a well-known Russian screenwriter, producer, director, and actor. He graduated from VGIK and began his career at NTV. Zolotarev is the author of scripts for popular films and TV series, including "My Fair Nanny," "Attraction," "Ice," "Trigger," and "Sputnik." Since 2023, he has been collaborating with National Media Group (NMG) as a creative producer and co-owner of Iney Productions.